New partnership to enable startups to have control over their Intellectual Property

A collaboration between the Companies & Intellectual Properties Commission (CIPC), the ZA Domain Name Authority (ZADNA), and the ZA Central Registry NPC (ZACR) will make it possible for South African startups to register a new company and its equivalent domain name at the same time. This will give the startups control over their Intellectual Property (IP).

According to Lucky Masilela, CEO of ZACR, this tripartite arrangement enables new enterprises to benefit by protecting their fledgeling online identities. “This innovative offering seamlessly combines the offline and online worlds in a way that provides total convenience and protection for start-ups.”

In terms of this model, the CIPC Registrar has limited functionality and simply acts as a conduit to the domain name registration platform. The CIPC Registrar does not enjoy all the capabilities of the normal.ZA-accredited commercial domain name RaR (Reseller and Registrar) and does not derive any financial benefit for facilitating such registrations. “Nor will the CIPC Registrar compete with existing RaRs,” says Mr Masilela. “The initial domain name registration with CIPC is for a limited one-year period only and registrants are expected to pay the same domain name price that is charged to all our other accredited registrars. CIPC-registered domain names will need to be transferred to commercial domain name RaR’s to enable full functionality and renewal,” explains Mr Masilela. Additional support, renewal of domain names and hosting services can only be purchased from the greater community of accredited RaRs.

Established in terms of South Africa’s ECT Act, ZADNA regulates.ZA – South Africa’s country code Top Level Domain names (ccTLD’s). ZACR, for its part, is a pioneer of the local and international domain name space and the administrator of such domains as, the three cities’ geographic Top Level Domains (gTLDs) of .joburg (‘dotJoburg’), .capetown (‘dotCapeTown’) and .durban (‘dotDurban’), as well as the administrator of the .africa (‘dotAfrica’) gTLD, through its wholly-owned subsidiary, Registry Africa. CIPC is a 2017 CPSI Innovative Service Delivery Award winner focusing on consumer-driven initiatives aimed at facilitating and promoting the registration and maintenance of companies, co-operatives and protection of intellectual property rights.

“This is a fantastic example of domain name space pioneering coupled with out-the-box thinking in the area of public-private partnerships. We thank our partners and look forward to launching further innovative services for new enterprises, start-ups and other commercial users in the near future,” concluded Masilela.

Edited by Fundisiwe Maseko
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Source: IT News Africa

How to start crop farming in South Africa

Sustainable agriculture and successful farming are prosperous businesses in South Africa. We show you how to create the best business plan for your crop production needs.

You should take advantage of the resources at your disposal and bring food from our fields to the table. I’m talking about crop production in South Africa.

The fact that food production, and therefore food prices, are affected by weather, pests, and other unpredictable factors, makes this industry an exciting and opportunistic field for business.

Agriculture is an important regional driver of rural development, job creation and poverty alleviation. Focus on innovative ways to reconnect our food system with our economy and gain profitable yields in the process.

South Africa is divided into a number if farming regions according to climate, natural vegetation, soil type and farming practices.

  • Grain and oil seeds: The grain industry is one with the largest in South Africa, producing between 25% and 33% of the country’s total gross agricultural production.

–      Maize is the largest locally produced field crop, and the most important carbohydrates in the Southern African region.

–      Wheat is produced in the winter rainfall areas of the Western Cape and the eastern part of the Free State.

  • Sunflower seeds: Produced in the Free State, North West, and Mpumalanga Highveld and Limpopo province.
  • Groundnuts: Are mainly grown in the Free State, North East and Northern Cape.
  • Sugar: South Africa is the world’s 13th largest sugar producer. Sugarcane is grown in the Eastern Cape, Kwazulu-Natal and Mpumalanga.
  • Fruit: This industry’s export earnings represent about 12% of South Africa’s total earning from Agriculture.
  • Vegetables: Potatoes make up about 40% of vegetables farmers’ gross income, with tomatoes, onions, green mealies and sweetcorn contributing about 38%.
  • Cotton: Grown under irrigation and in dryland conditions. Cultivated in Mpumalanga, Limpopo, Northern Cape, Kwazulu-Natal and North West.
  • Tea: Honeybush has become a commercial crop, with the production of more than 100 tons of processed tea per year. Rooibos tea is an indigenous herb produced mainly in the Cedarburg area and Western Cape.
  • Wine: South Africa is the ninth largest wine producer in the world. South African wine export rose from 22-million litres in 1992 to almost 314-million litres in 2007.

Overall the production of field crops in South Africa has increased. In the twenty-first century the growth of yields from all these crops increased due to a shift in consumer preferences. Consumers are now demanding more locally grown produce, especially if organically grown.

Agriculture as a percentage of GDP has increased over the past four decades, currently contributing around 2%. This implies that our economy is maturing, moving towards the secondary and tertiary sector.

The government plans to exploit South Africa’s competitive advantage that will place South Africa among the top 10 export producers’ in high-value agricultural products.

Financing is available from the Industrial Development Corporation to encourage development within the food, beverage and agro industries. To approve for this financing or any other for that matter you’ll need an exceptional business plan.

Agriculture business plan Woman -farmer _creating -a -business -plan

Those with little or no farming experience will find crop production difficult. Many factors must be considered to ensure the success of your business venture. A strong business plan is essential.

Basic components of a business plan:

  • Executive Summary or Business description: Highlight the major factors regarding your crop production services. You should only complete the summary after the business plan has been completed. This will be about two pages long and it should give a synopsis of what you want to achieve.
  • Introduction/Background: This part gives an overview of your business vision and objectives. Start with a business overview to establish where you are, where you’re going and how you plan to get there. Follow this with your business mission statement. Then list your objectives. There must be more than five and comply with the S.M.A.R.T principles. See Resources as the end of this article.
  • Proposed products and services: Describe the products and services that your business idea will produce. Motivate why you believe a need exists and why this particular venture should be selected and financed. Analyse the current agricultural situation in South Arica and assess the proposed venture within these frameworks. Remember to write what you think the future long-term possibilities may be.
  • Marketing plan: The more research you do, the better equipped you’ll be to navigate the road ahead. Describe why you believe there is a gap in the market and who your likely target market will be. Including size and extent of market share aimed at for the medium and long term. This is also where you will describe your potential competitors, their strength and weaknesses compared to your own. Forecast potential sales and be realistic about time frames. Also describe long-term product development strategies and research into your product’s life cycle. Show your competitive advantage through thorough marketplace research.
  • Management and Operations/Production Plan: This includes your organisational structure and personnel. Define how you propose to structure your company and determine the span of control. Describe how you would manage and run your business and how you would delegate authority. Identify who will manage the day-to-day operations and delivery activities. It’s important that you also describe your administrative and record-keeping systems and procedures.
  • Human Resources plan: How you will staff your company and what expertise will your employees have? Provide personal and professional details about yourself as the principle entrepreneur, your staff and suppliers. Compile a workplace skills plan and recruitment policies. Include training and employment standards.
  • Legal requirements: Justify the location and size of your premises, for example Sugarcane only grows in certain parts of South Africa and requires a specific land mass for optimal production. Include maps, photographs and illustrations. It would be a good idea to supply site alternatives.
  • Financial plan: Here you must state how much money you will require in total. Break this down into cost type and indicate at what stage you will require the money. State the quantities required.
  • Risk Management strategy: State the potential internal and external risks that may arise with the start-up and implementation of your business plan and the likely consequences. Describe your risk management contingencies and include SMOT analysis if necessary.

Get your comprehensive business plan here:

Where to get farming training:

Agricultural training will teach you thebusiness and economic principlesbehind running agricultural businesses. You need to find an institution that integrates business, management, and economics with solid technical knowledge in production agriculture and skills in communication and problem-solving.

Formal agriculture training is available at colleges, technikons and universities. The Agricultural Research Council (ARC) regularly present various specialised training courses and information days which are attended by farmers and delegates from South Africa and neighbouring countries. See more information in the resource section.

The development and adoption of best management practices, incentives, guidelines and training in farm business and risk management are necessary to enhance farm provability and promote the adoption of agricultural practices that are both sustainable and productive.

The South African Society of Crop Production (SASCP) annually awards two bursaries to deserving students who study full-time in the broad area of Crop Production at a South African University.

What farming regulations govern the agricultural industry?

Effective measures are needed to maintain high standards of quality and safety within the agricultural industry. Through, for example, the prevention and controls of epidemic diseases and effective inspection and diagnostic services.

Due to the agricultural sector being continually subjected to changes in the production and marketing environment, the policy and legislative environment that governs the sector, need to continually adjust through amendments and sometimes replacement of legislation. See resources for more information regarding agricultural legislation in South Africa.

Government funding and other funding for agriculture

In the mid-nineties government reduced funding in the commercial sector in a bid to improve the efficacy and productivity of this sector. Government also started to support small-scale farming sector which continued even at the advent of democracy.


Micro Agricultural Financing Institution of South Africa is a financial scheme to address financial services needs of the smallholder farmers and agribusinesses.

Mafisa provides capital (loans) to enhance agricultural activities. If you are historically from a disadvantage group and a South African citizen, older than 21 with a household monthly income less than R20 000, then you can apply for this fund.

It’s a maximum loan of R500 000 per person and must be used for the purposes for which it was applied.

Standard Bank offers structured advances and loans, which takes the effect of cycles into account.

Small Farm Funding Resources:

The Rural Information Centre (RIC) have compiled this funding resource from a variety of private, state and federal online funding database.


The National Sustainable Agriculture Information Service. The list features sustainable agriculture-related funding information updated weekly and searchable by date and keyword.

The Department of Agriculturehas entered into a partnership with Khula Enterprise Finance to extend financial services to South Africa’s emerging farmers and agri-businesses.


A business-to-business partnership focused on inviting South Africa’s farmers to join hand with Eskom in a national drive toward establishing smart energy use, as one of the most effective weapons in the fight against rising operating costs.


International Development Corporation focuses on identifying projects in the Agro-processing and Agriculture industry that will expand local production capabilities, replace import and enhance competiveness. They provide funding of up to R1 billion tailored to suit the needs of the applicant.

What you need to know when employing farm workers in South Africa

As an agricultural employer, there are certain obligations you must meet. These include ensuring your worker’s pay and working conditions meet the minimum requirements.

A farm worker includes any person who is involved in farming activities, including a general worker on a farm, all domestic workers who work in a house on a farm and also security guards how is employed to guard the farm.

A written contract must be issued to every farm worker as a preventive and precautionary measure for both parties, so that they both know what exactly is expected of them.

Issue a permanent contracts if the farm worker is permanently employed for an undetermined period or a fixed term employment contract if your farm worker I employed only for a specific fixed period of time.

What must be in the contract?Farmer -checking -crops _farming -techniques

  • Place of work
  • Working hours: A farm worker may not work more than 45 hours in any week, and nine hours on any day of the week.
  • Wages/payment: R2 740, 82 per month or R525, 00 per week. These wages and rates must be annually escalated in accordance with the relevant determination.
  • Overtime: Any work done by agreement that exceeds the 45 hour limit. A rate of 1.5 times the normal wage must be paid for overtime.
  • Benefits
  • Deductions from salary: Certain compulsory deductions such as UIF and PAYE must be made.
  • Leave: Annual leave, sick leave, family responsibility leave, and maternity leave should be included in the contract.
  • Termination of employment: A farm worker must give notice if they wish to end the employment relationship. If employed forsix months or lessthe notice period is one week. If employed formore than six monthsthe notice period is one month. If the employer wishes to terminate the contract, it must be done in accordance with the Labour Relations Act.

Health and Safety is a key concern for agricultural businesses. As the employer, you are legally obligated to take measures to protect the health and safety of your workers. Carry out a risk assessment to identify any aspects of your business that could pose a risk.

Providing training to your workers can help increase their productivity. This in turn can help make your business more competitive and efficient. It can also help ensure workers carry out the work in a safe and competent way.

Successful farming and sustainable agriculture requires extensive knowledge, expertise and commitment. You cannot open an agri-business on a whim. You will need to do extensive research, write an impressive business plan and be a proficient manager.

There are still great agriculture opportunities in South Africa and if you’ve got your heart set on farming be sure to treat you workers fairly and contribute to improving our land.

Source: Standard Bank

Entrepreneurs: Resolve Not to Resolve This New Year

It’s that time of year again. The time for people to set expectations and goals to better themselves — or their businesses. Some squirm in their seat when hearing those three words, “New Year’s resolutions.” Oftentimes those resolutions don’t even see the end of the year. In fact, New Year’s resolutions have a failure rate of around 90 percent, according to various studies. The problem? Setting unrealistic goals.

For small-business owners, 57 percent set annual goals for their businesses, while the remaining 43 percent hold back, according to a recent survey of 217 small businesses from The UPS Store. The main reasons for not setting yearly resolutions include business and market unpredictability, not seeing a need in setting goals, owning a seasonal business or having the mindset that the business is too small for goals. However, setting yearly goals is beneficial for every business. And turning those goals into achievements doesn’t have to be painful. Follow these helpful hints to make your 2018 business goals a success.

Avoid lofty goals.

One thing that will end your resolution quicker than it started is being unrealistic. Set a series of short-term goals that make a long-term impact. Increasing sales and acquiring more customers are among the most popular business goals of 2018 from small-business owners. Many times, people set goals that are unrealistic for their situation. Set yourself up for success by knowing or making a more realistic guess of what will work for your business.

Make it measurable.

Make quarterly or monthly plans to work your way toward your ultimate goal. According to The UPS Store’s survey, 44 percent of respondents check their progress monthly to keep on track. Track your progress and keep records to hold yourself accountable. Having tangible evidence that you’re getting closer to your goal will keep your mind at ease and focused.

Knock down the hurdles.

Sometimes you are your own worst enemy. Did you slip up? Take note of it and move on. Fight the negativity and doubt, and remember why you made the resolution in the first place. Keeping your end result top of mind will keep you motivated to ultimately make it happen, no matter the obstacle.

Plan ahead.

Just because it’s a new year doesn’t mean that your goals will be accomplished immediately. Not only should you plan what to do to reach your ultimate goal, but you should also plan for roadblocks. Sometimes life can get in the way — planning for setbacks before they happen will make the coping and rerouting process more seamless.

Revisit your passion.

What did you envision when you started with just an idea? What made you or motivated you to start your business to begin with? Revisit those roots. Visualizing what you imagined your business to be before it all began can reignite your passion to achieve the goals that will help drive your business forward.

Source: Entrepreneur

Understanding the value of reputation management in insurance

The digital world is relentless when it comes to a brand’s online reputation. Negative reviews can impact how clients interact with your products, can undermine sales, and can halt foot traffic for brick-and- mortar establishments.

About 89% of people say that reviews have a direct influence over their purchasing decisions, with the majority noting that they will refuse to interact with a business if they found negative information online.

Why is it difficult to manage online reputation?

Due to the sheer numbers of people who use social-media platforms, information, even negative information, spreads like wildfire.

One negative review can be retweeted to thousands of people in just seconds. It makes it particularly challenging to control the conversation, and control the merits of your online reputation.

For brands, it is a losing battle — there are way too many people, information is spread way too quickly to control, and damaging information is easily accessible — if you aren’t part of the conversation from the beginning.

Thanks to this phenomenon an industry called ORM or Online Reputation Management has exploded and insurance providers like Zurich and Metlife are examining ways they can protect their insurance brokers and employees.

Financial risk meets online reputation risk

According to the latest Zurich Risk Index Survey, small and medium-sized enterprises (SMEs) view online reputation as an essential factor when it comes to the business.

About 41% say they feel that it will become an even more relevant issue in the future according to a recent feature on insurance risk and its relation to online reputation management.

Most enterprises recognise the value of the viable online reputation, but many do not do enough to monitor that metric. It’s a dangerous blind spot for those who aren’t savvy enough or interested enough to track the online conversation.

John Taylor, an analyst for insurer Zurich, notes that over the past five years “business reputation has become one of the top concerns for SMEs”.

Understanding the value of online reputation for SMEs

Even if a business does not utilise an online platform for customer outreach or as a component of their marketing plan, customers and would-be clients are still talking.

An analysis of consumers’ online behaviour reveals that a whopping 81% of shoppers do research online before they purchase a product, and when they do research, they want to engage with a business that is interested in being reliable and reputable.

The consumer confidence index measures how optimistic consumers are, noting that more confident and satisfied consumers are positioned to invest more in services and goods. Negative opinions surrounding your brand will decimate consumer confidence.

Even if an SME is hesitant to invest in an online platform, it quickly becoming a necessity. In the past, businesses relied on a word-of-mouth via stakeholders to establish confidence and trust.

In the modern age of social media and online reviews, the consumer has interjected themselves into that equation. The educated consumer is going to tap into instant communication and will quickly paint the picture of your reputation on a constant basis, and it is up to the SME to respond to the curious consumer.

For an SME, they may think of their online presence as only being their website and social media tools — platforms that they have complete control over.

However, there are other aspects of this communication between brands and consumers. An SME also needs to consider review sites or another person’s posts on social media.

Zurich’s SME includes free tools from Profile Defenders, a leading reputation management provider who has the ability to completely delete and erase complaints about Insurance Brokers as well as a reputation management platform that can track reviews in real time with a central dashboard.

Online reputation tools are notoriously expensive and can be cumbersome, typically only being suitable for large enterprises.

However, for the burgeoning SME that is curious as to what people are saying and wants to do so in a manageable way, then Reputation is an affordable way to access your online reputational risk.

The services from allow their customers — small businesses and SMEs — the ability to track the position of the online reputation in metrics that are easily quantified.

These parameters provide SMEs benchmarks that will also help them compare their performance to others in their niche and spotlight areas of improvement.

From realtors, offices, restaurants, insurance companies and designers, they all have to cater to the online reputation if they want to experience longevity. Consumers are only becoming smarter in their quest to buy services and goods that will provide solutions to their problems.

Brokers need to add valuable risk management advice, ensuring that they are highlighting issues to their clients.

Brokers need to communicate the tenets of managing online reputation, whether a client is even aware of their reputation profile, and what risk management tools they need to mitigate recurring issues and prevent future ones.

Thanks to everybody having access to instant reviews it’s never been more important than it is now to protect your image and brand with positive content and to lower your insurance risk and premiums.

Source: Ventureburn

Is my small business growing?

I’ve been in business for a year now and boy has it been one exciting journey. I remember before starting my small business, I anticipated immediate growth. I was so excited I already imagined spending money on necessary company assets to further grow the business. I was excited at the opportunity to employ people, already had great people in mind, their packages and even imagined how they would love me for being the most amazing boss in the world….Figured I would have a nice office with a picture of my beautiful wife on the desk. Yup, this is what happens in the first year of a new business. I really thought this is what my first year would be like and it sure sucks to be wrong.

I started the business knowing I would do things differently compared to my unknown competitors within my industry. I knew I had what it takes to make my company a success. What I did not know was that growth takes time no matter who you are or what your idea or business is. Unless you’re a 17-year-old kid who developed an app that…I don’t know…. helps toddlers tie their shoe-laces whilst preventing them from falling over; moms are just jumping for joy at this app and you instantly needed huge offices with developers, designers and an expensive coffee machine… growth takes time. As with anything in life growth takes time! I most certainly never thought that I would lose three clients within my first year of operating. Three clients!!! That’s like losing a million rand if you’re a small business owner. Let me just explain that me losing those clients was purely because my clients had no budget left to continue with my services. And this I also did not anticipate. So yes, after just one year of being in business I not only believed I did not grow but that I shrunk too.

I own a digital marketing agency and we assist start-ups and small business owners with digital marketing strategies that help accelerate their growth. This allows the business owner to focus on sales and operations, basically everything else whilst we focus on their marketing. My job is to help small businesses increase their brand visibility so that the company can attract more customers via communication platforms that promote this. Many small business owners in South Africa, not all, have amazing businesses but lack the help and time it takes to grow the business, and marketing is definitely one of the cornerstones to any business. It helps keep the roof up, if done right. Heck, if done at all!

This is amazing, right??? That’s what I thought! I still think this. I love my business. It’s a passion! I’m good at it! The thing is… I am not the only person or company doing it, so does this mean I should let go of this passion? Does it mean I can no longer continue with my business because there are many other key players I must contend with? Does it mean I now have to pursue another venture or seek employment again? Absolutely not! I have invested 378 days of my life to my business and most of those days to our clients. I have made sacrifices, mistakes that I care not to ever remember again nor to let you know about in this article because of its embarrassing nature. I have learnt what to do and what not to do in my business and industry and this is not taught at a tertiary level. This is practical learning, ‘On the job learning’ as it is better known. I have held my breath in anticipation of a phone call from a potential client. I have sent thousands of emails and made hundreds of phone calls to secure client meetings and new business deals. I have raised my standards of what I will accept in my business and what I will not accept. I have turned potential clients down, not due to arrogance but in an attempt not to do business with other businesses that aren’t in line with what we do or offer and to protect my name and that of my business. I have decided that my business will deal ethically always, no matter the cost! I have made difficult decisions for the sake of my brand’s reputation and personal sanity. I have celebrated signing new clients and have triumphed over losing clients. And after having invested just one year of my life, which I am sure you can agree with me that this is a long time to do all that is necessary and learn all that I have learnt, for me to just turn my back on it, growth or no visible growth, I simply cannot do.

You see, growth in a business does not always mean that your turnover and profits will be in a positive this is not the only way to measure growth in a company. This is obviously a sure sign of growth but to a small business owner who still has to realise this, it is not and can’t be the only measurement for growth. Being successful in all your daily activities, achieving all your set weekly and monthly goals leading up to your first year in business is a sure sign that your business is growing. Deciding to plant a seed in the ground comes with the expectation of growth. One plants a seed in fertile soil, it’s fertile if you’ve made sure that it is good for planting and you are sure of the fact that this seed will get enough water and sunlight throughout its lifespan and that it will grow to be tall and strong. It wasn’t planted as a fully-grown tree, it grew to become a fully-grown tree and the same is true with your business. You as a small business owner can’t see the end from the beginning and with the right amount of perseverance, determination, courage and most of all FAITH, your business will grow. It might not seem like it, the same way the seed in the ground doesn’t seem to be growing after having planted it, but time and patience will reveal the truth. Then after having done all things necessary to make sure that the plant survives i.e. keeping your business doors open and in operation, you realise that growth was in fact subtly taking place all along.
Ruben Chavez said it so “Remember, growth is a process. You may not be exactly where you want to be but you’re closer than you were yesterday and that’s what counts”

Article by Shannon Rosenberg, director and owner of Eighty6 Marketing (Pty) Ltd
[email protected]

Source: Startup Magazine

How to promote your startup on Facebook

Facebook is a social networking tool that allows registered users to share their day-to-day life with friends with whom they are connected with. These include sharing of photos, statuses, locations and videos. It also allows the creation of features such as pages, events, and groups that help in the advancement of the popularity of mentioned ideas. These things help us in Promote Business on Facebook.

Facebook, also allows people to give their comments on different things. There is a lot of privacy attached to it depending on user’s decision. One can decide to be visible, block certain communication or privatize their activities.

In the corporate world, Facebook is shaping the image of businesses in many ways as it allows more visibility and thus increases followers and patrons of the different business, thus giving them a chance to grow. Below are the steps on How to promote your startup on Facebook.

How to promote your startup on Facebook
Step-1: Recognized picture profile
Profile pictures on Facebook mark the virtual identity of any business and act as a thumbnail for all the posts done by that page, hence, it should be chosen wisely. People will be sceptical
to trust a profile without a display picture so it is advisable to always have a relevant picture that is recognized as the brand image. This will reduce suspicion about the authenticity of the
page as well as allow people to approach the users for socializing with any hesitancy. It enhances credibility and increases chances of reputation growth among the audience. Seeing a known picture ignites interest in customers about the business content and shows professionalism.

Quality cover photo
Cover photos should be large enough for visibility and blend in with the profile picture. Creativity should be employed in choosing a cover photo that speaks of the brand without any
words. The quality of the cover photo brings exposure and reduces the cost of marketing. It builds loyalty for the brand and increases web traffic thus promoting the brand.

Brief about the company
The about section on any page has a brief for the company. This brief must be written in such a way that it describes the potential of the company to readers. It should answer the question about what you do and what customers will get.

Include apps
Making Apps in business bring convenience. Put in apps in the company page that fulfil the requirements and functionality of the business. Apps can be useful in creating reminders, updates, feedback and also reduce costs to the business.

Visual marketing
Visual marketing allows companies to actually show their products instead of explaining it and hoping that customers will understand. Images always attract the attention of the audience as they are friendly and boost the brand ideology by eliminating language barriers. In visual representation, the picture itself has a meaning and people can translate it easily.

Measure people’s engagement
Facebook allows likes and dislikes. In this way, customers can show consent or disagree with any developments that the company plans to take. Thus, people feel engaged and believe that their inputs shape the future of the company.

Monitor comments regularity
Insights given can be used to improve services hence customer satisfaction is determined because listening to customers is the only way to find out if they are ready to buy the product
or not.

Benefits of promoting your startup business on Facebook
Business exposure
Facebook has a huge number of followers; therefore, any information that is posted reaches a massive audience. Thus businesses are recognized on a gigantic platform and expansion is guaranteed and so is the increase in demand for the product or services.

Reduced marketing expenses
It is cost effective. Opening a Facebook page does not cost anything unless advertisement posts are needed to enhance page likes. But advert costs are minimal and thus marketing expenses are reduced.

Target the right audience
When posting any business in a Facebook, one should be aware that not everyone will like it or hook up with the page. However, due to the huge number of patrons on Facebook, business owners can rest assured that the information will reach a good amount of the targeted audience.

Understand competitors
With Facebook, a lot of competitors can also follow business processes. Thus a strategic marketing is required to determine the visibility of the business. Healthy competition allows people to produce quality products for customer satisfaction.

Make use of the feedbacks
In the process of Facebook interaction, business owners tend to get a lot of insights. Feedback in a business is a way of listening effectively, boosting motivation and increasing performance. It is a learning experience.

Enhanced business branding
Business branding brings visibility and customer loyalty. Entertaining information makes clients stay in touch. Customers offer great support to the sites that are encouraging and thus boost morale.

Follow above steps to promote your Business on Facebook.

Source: Startup Magazine

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